We are now in an age when it is difficult to find a means of strengthening the marketing functions so that we can retain our market position based on previous successes. In fact, we can frequently see cases where some companies pay attention only to eye-catching packaging for their services, moving away from the central idea of starting with the customer. The front-end marketing and sales functions that ensure the business strategies are promoted have been undergoing changes that have resulted insignificant diversity along with the evolution in IT. We provide support regarding how to improve business mechanisms, including providing essential value to customers, facilitating the objective-oriented sharing of functions and creating an efficient work/information system. - Creating brand management - Strengthening of marketing functions - Strengthening of sales functions - CS management strategy - Enforcement of customer understanding/relations - Reform of CS awarenesst - Service/sales innovation - Call/contact center innovation